Job Description
Job Title: Brand Manager
Location: Mumbai Corporate Office
Reporting To: Category Head
Role Overview:
Role holder would be responsible for executing brand strategy and driving consumer demand with the objective of growing brand recall and market share for allocated brand, protecting brand identity, increasing operating profit, and maintaining good brand health in line with the overall marketing strategy for BCCL. The role bearer would help develop the Value Proposition and execute the marketing & branding strategy for the brand to achieve larger organizational objectives.
Key Responsibilities:
Planning, Strategy & Financials
Design strong value proposition to capture new avenues of expansion, boost market share, and increase brand recall across geographies for the designated brand
Develop optimal brand pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals
Keep abreast of competitor intelligence and ...
Location: Mumbai Corporate Office
Reporting To: Category Head
Role Overview:
Role holder would be responsible for executing brand strategy and driving consumer demand with the objective of growing brand recall and market share for allocated brand, protecting brand identity, increasing operating profit, and maintaining good brand health in line with the overall marketing strategy for BCCL. The role bearer would help develop the Value Proposition and execute the marketing & branding strategy for the brand to achieve larger organizational objectives.
Key Responsibilities:
Planning, Strategy & Financials
Design strong value proposition to capture new avenues of expansion, boost market share, and increase brand recall across geographies for the designated brand
Develop optimal brand pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals
Keep abreast of competitor intelligence and ...