Job Description
Description
Key Responsibilities:
1. Innovation & Product Development
o Lead consumer insights-driven innovation to identify high-potential snacking opportunities that align with Oreo’s brand equity while delivering disruptive, sensory-rich experiences.
o Collaborate with R&D and product teams to develop and validate new munching formats through full-cycle consumer testing and feedback.
o Build and manage a 3-year innovation pipeline with clear growth milestones and commercialization roadmap.
2. Strategic Leadership & Planning
o Develop and execute integrated marketing strategies to grow Oreo Snack’s market share and strengthen brand relevance.
o Set annual business objectives and KPIs aligned with overall brand and category goals.
o Identify and leverage emerging trends and market gaps to expand the Oreo Snack consumer base and drive occasion-based consumption.
3.