Job Description
Main Purpose of Job
The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.
Key Performance Areas
- Doctor Marketing Strategy
- Execute Rx marketing plans aligned with brand objectives.
- Build strong clinical positioning with clear evidence-based claims.
- Partner with Medical Affairs on compliance and scientific accuracy.
- HCP Engagement
- Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers).
- Organise CM...