Job Description
Job Description: Brand Manager
Position : Brand Manager
Department : Marketing
Location : Cape Town
Reporting to : Marketing Manager
Purpose of the Role
To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa.
KEY RESPONSIBILITIES
Business Performance Formulation of brand strategy and long-term growth plans to drive market share growth. Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth. Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times. Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market. Analysis of brand strategy and performance and effect changes as needed. Using historical performanc...