Job Description
To develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360̊ approach to all marketing strategies, ultimately growing market share and brand image in South Africa.
Key Responsibilities
Business Performance
- Develop, communicate and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market
- Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times
- Formulation of brand strategy and long-term growth plans
- Analysis of brand strategy and performance and effect changes as needed
- Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to alleviate any sales deficits.
- Effectively set global sell out targets for the brands with the sales team
- Effective adaption of global strategies to su...