Job Description
Key Responsibilities:
1. Brand Strategy and Planning:
Develop and implement comprehensive brand strategies to enhance market positioning and achieve
business objectives.
Set and execute brand planning calendars, ensuring timely completion of all deliverables.
2. Cross-Departmental Collaboration:
Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store
Operations, Marketing, eCommerce, and Franchise Management.
Direct resources effectively to support brand objectives and initiatives.
3. Sales and Profitability Management:
Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
Analyze market trends, customer spending, preferences, and merchandising mix to drive product
development and marketing innovation.
4. Brand Image and Customer Experience:
Develop and maintain Gingersnaps's bra...
1. Brand Strategy and Planning:
Develop and implement comprehensive brand strategies to enhance market positioning and achieve
business objectives.
Set and execute brand planning calendars, ensuring timely completion of all deliverables.
2. Cross-Departmental Collaboration:
Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store
Operations, Marketing, eCommerce, and Franchise Management.
Direct resources effectively to support brand objectives and initiatives.
3. Sales and Profitability Management:
Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
Analyze market trends, customer spending, preferences, and merchandising mix to drive product
development and marketing innovation.
4. Brand Image and Customer Experience:
Develop and maintain Gingersnaps's bra...