Job Description
Our client is a New Zealand-founded app that helps users learn musical instruments. With a strong foundation, they are now focused on growth and looking to onboard their first brand marketer, to join their central Auckland team.
You will build the brand marketing function end-to-end, with a high level of autonomy, there is no big team. The audience is global, with extra focus on accelerating growth in the US and UK. You will have a budget to work to, and can bring in contractors/creators to help deliver.
You are someone who is equally at home defining strategy as you are at executing it: scrappy, smart, creative, data-driven and experimental.
This role owns the brand strategy and campaign delivery, along with the social channels, with a focus on TikTok, influencer marketing, and artist relations. As the brand guardian, you will own positioning, guidelines, visual identity and tone of voice across marketing and in-product touchpoints, and be the face of th...