Job Description
Job Summary:
The Mgr-Brand Management is responsible for building the brand's holistic strategy aligned with global and regional directions. Works closely with leadership to build long-range brand strategies and deliver compelling seasonal brand and marketing campaign stories. Maintains close relationships with cross-functional teams.
Responsibilities:
40% Ensures seasonal marketing campaigns reflect global and regional brand initiatives. Ensures right communication plans are planned and supported. Works closely with global team and regional stakeholders for brand and seasonal strategy updates, feedbacks, and requests.
30% Works closely with Product and Sales teams to align product and channel initiatives in seasonal marketing stories, calendars, and recaps. Creates seasonal briefs informing Marketing communications team on key product styles and collections.
15% Oversees creative adoption and regional production. Oversees content delivery for all glob...