Job Description
About the team
The FMCG, Fast Moving Consumer Goods team drives growth across everyday essentials, from personal care to health and beauty. We partner with leading brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs. Responsibilities- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare - Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality - Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs - Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion - Manage mid and long-tail sellers throxugh scalable incubation programs, sel...