Job Description
Job Summary
• The successful candidate will join our team as a manager, for Brands AT Prepaid in the Marketing Department.
• (S)He will report to the Head, Brands Management and will assist in the development of ATL, BTL as well as New Media (Digital) advertising.
• The successful candidate will be Brands Manager for Prepaid (B2C) Segment, and work with Internal and External stakeholders.
• (Product Managers, Advertising Agencies, etc.)
Key Responsibilities
• Work with the respective agencies to develop end-to end- execution plans for all Marketing Campaigns, targeting the right audience, i.e., Mid – HVC or any other segments as per the brief.
• Manage the entire Communications process of core Segments.
• Ensure all assets for the Segments from agencies are aligned to AT brand guidelines & equity objectives.
• Drive visibility for AT to achieve both Market & Revenue Growth.
• Assist in th...