Job Description
A reputable 360 advertising agency is attracting talent to a healthy, learning-driven environment where skills stay sharper than a competitor’s brief: BTL Strategist
Key Responsibilities and Duties include:
• Plan, execute and manage below-the-line (BTL) marketing activities to promote our products and services
• Identify target audience demographics and ideal activation locations
• Create and develop BTL campaigns and initiatives to achieve specific target marketing objectives
• Based on approved BTL strategy, prepare and submit budget for client’s consideration
• Focus on strategic thinking, competitive analysis and implementation
• Ability to translate brand goals into engaging on-ground experience
Qualification Required & Experience
• Bachelor’s degree in Marketing, Business Information Systems, Statistics, Psychology or Communications
• 4 to 6 years in BTL (Below the Line) like act...