Job Description
Responsibilities
- Identify, develop, and manage strategic partnerships across online and offline channels — including corporate/B2B referral networks, KOL/influencer collaborations, media platforms, community organisations, and mall/venue partners — to build sustainable lead generation pipelines
- Drive PR initiatives across all dimensions: traditional media (press outreach and editorial placements), community PR (parent networks, school tie-ups, grassroots engagement), and social PR (influencer partnerships and brand reputation management)
- Plan and execute offline acquisition initiatives including mall activations and exhibitions as part of the broader partnership and channel strategy
- Manage the full partnership and activation lifecycle — from partner onboarding, logistics, and setup through to on‑site execution and post‑partnership reporting
- Deploy and supervise part‑time sales staff during activations, ensuring execution quality ...