Job Description
Platform Performance & Profitability Analysis
- Establish and maintain core financial and operating metrics, including Total Bets, Payouts, GGR, NGR, Gross Profit, and Net Profit ;
- Conduct profitability analysis by game category, traffic channel, user tier (regular / VIP), and promotional campaigns ;
- Prepare and deliver daily, weekly, and monthly performance reports , identifying profit anomalies and structural risks;
- Analyze high-turnover but low-profit or loss-making scenarios and propose optimization actions.
Promotion & Bonus Cost Management
- Participate in the financial evaluation of promotional campaigns, including first-deposit bonuses, reload bonuses, cashback, insurance offers, task-based rewards, and lucky draws ;
- Build and maintain ROI, break-even rate (BER), and payback-period models for campaigns;
- Monitor bonus costs, betting conversion, an...