Job Description
This position is responsible for the planning, coordination, and execution of Business Banking campaigns covering both loan and non-loan products across the customer lifecycle — from acquisition and onboarding to cross-sell, engagement, and retention.
The role ensures that campaigns are implemented on time, aligned with business objectives, and responsive to customer needs, while supporting Sales and Product teams in achieving portfolio growth and customer engagement targets.
Responsibilities:
- Plan, design, and execute campaigns aligned with business and product priorities to support acquisition, cross-sell, engagement, and retention, ensuring timely multi-channel rollout, effective coordination with Sales and Branch teams, continuous improvement based on field feedback, and alignment with key business goals such as portfolio growth, credit quality, and profitability.
- Develop and manage campaign reporting and analytics to track pe...