Job Description
Overview
Thomson Reuters is seeking a strategic, execution‑focused Campaign Planning Manager to join the Legal Marketing team. This role owns end‑to‑end strategy and deployment of full‑funnel, omni‑channel marketing campaigns across acquisition, upsell, and cross‑sell motions targeting specific legal practice areas.
Responsibilities
Campaign Strategy & Planning
- Develop annual and quarterly omni‑channel campaign strategies aligned to acquisition, upsell, and cross‑sell goals.
- Architect plans using customer insights, persona data, media mix, and channel activation.
- Translate go‑to‑market priorities and audience insights into integrated campaign plans with objectives, messaging frameworks, channel mix, and KPIs.
- Lead brief development and secure alignment with content, product marketing, and sales before launch.
- Maintain a rolling roadmap, balancing long‑term strategy with agility.