Job Description
Develop strategic email campaign plan that incorporates customer journeys and behaviors for communications to prospective & booked exhibitor audiences.
Design and implement email campaigns in Eloqua using approved templates and content.
Develop templates and content based on lifecycle stages. A/B test content to optimize future campaigns.
Build campaign canvases and ensure timely activation of campaigns.
Follow an email plan of activity across your events, ensuring materials are created and delivered on time and to expectations.
Ensure that all email tracking links are in place, and correct naming conventions are being used.
Confirm correct privacy/unsubscribe information is utilized based on the type of communication.
Provide recommendations to the marketing team, to ensure that best practices in email deliverability, readability, and design are applied. Perform A/B tests on...