Job Description
Campaign/Segment Marketing Manager
The Campaign/Segment Marketing manager will report into Arrow’s corporate marketing department and support the global component supplier marketing team through the execution and management of strategic verticals.
What You Will Be Doing
- Create and execute digital marketing campaigns to drive collaboration between Arrow vertical markets.
- Manage digital marketing activities including webinars, webpages, and social media, as well as field enablement support.
- Collaborate with Digital and Arrow Studio to implement and execute campaigns.
- Promote new product introductions (NPI).
- Content creation around critical applications associated within strategic vertical markets.
- Provide technical project management support to key internal stakeholders, with a focus on leveraging data to provide feedback on campaign effectiveness.
- Apply and leverage marketing too...