Category Development Manager

BGC, Taguig | On-site | Mon–Friday

Role Overview

The Category Development Manager is responsible for driving category growth through strategic planning, performance analysis, innovation management, and cross-functional collaboration. The role leads category direction, oversees commercial initiatives, manages category profitability, and ensures successful execution of New Product Launches (NPLs) aligned with overall business objectives.

Key Responsibilities

Category Strategy & Business Management

• Develop and lead the strategic direction of the assigned category
• Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) initiatives
• Conduct regular category reviews to assess business performance, market trends, and competitive dynamics
• Identify growth opportunities and diagnose category performance gaps
• Prioritize key commercial levers and initiat...