Job Description
Category Strategy and Shopper Insights Manager (FMCG)
Location: Makati
Work Setup: On-site
Schedule: Monday to Friday
Job Overview
We are seeking a Category Strategy and Shopper Insights Manager to lead category growth initiatives through data-driven decision-making, shopper understanding, and strategic collaboration across business functions.
Key Responsibilities
- Develop category and shopper strategies based on market trends and consumer insights.
- Lead category analysis, retail performance reviews, and business planning activities.
- Translate shopper data into actionable recommendations and growth initiatives.
- Develop channel-specific toolkits and trade marketing programs.
- Evaluate promotional effectiveness and optimize trade investments.
- Partner with Sales, Brand, and Commercial teams to align growth strategies.
- ...