Job Description
Qualifications
- At least 5 years of experience as category / trade OOH in FMCG
- Fluency in English is a must
The employer is a medium‑size company operating in the FMCG industry (food). They are committed to delivering high‑quality products and innovative solutions for their customers. The company values expertise and offers a professional environment for growth and success.
Responsibilities
- Develop and implement category strategies tailored to the OOH (Out‑of‑Home) channel.
- Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
- Define growth drivers and priority platforms within the OOH channel.
- Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
- Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators. ...