💼 Full-Time Position

Channel Lead - Direct Marketing

🏢
Optum Philippines
📍 National Capital Region, Philippines, Philippines
📍
Location
National Capital Region, Philippines
📅
Posted
June 11, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Primary Responsibilities:

  • Own the 1:1 direct marketing content strategy (email, SMS, direct mail) across B2B, B2C, and B2Provider audiences; align to brand, product narratives, and campaign objectives.
  • Lead planning, creative briefing, and content development in partnership with the creative team; set channel‑specific standards and best practices.
  • Build and govern a direct content operating model (calendar, workflows, QA, approvals, versioning) to ensure accuracy, speed, and reuse.
  • Advance efficiency and personalization via AI‑assisted copy, dynamic content, templates, and automation (while maintaining human review and compliance).
  • Partner with Campaign teams and MarTech, Data/Analytics, Product, Compliance, Legal, and Technology to ensure segmentation, targeting, and measurement are fit‑for‑purpose.
  • Establish testing frameworks (MVPs, A/B, multivariate) and a test‑and‑learn roadmap; codify insights into reusable playbooks.
  • ...