Job Description
Description
We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail partnerships, support field teams, and expand demand across key customer segments. The successful candidate will guide multi-channel campaigns, develop audience-focused content, and use performance insights to improve engagement and revenue growth.
Responsibilities:
• Build and carry out annual channel marketing strategies that align product launches, promotions, media activity, merchandising support, public relations, and sales enablement initiatives.
• Oversee retail media programs with major home improvement partners, ensuring campaigns are effectively planned, launched, and optimized to support business objectives.
• Produce and update marketing collateral, digital content, videos, photography, and customer-facing tools tailored to h...
We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail partnerships, support field teams, and expand demand across key customer segments. The successful candidate will guide multi-channel campaigns, develop audience-focused content, and use performance insights to improve engagement and revenue growth.
Responsibilities:
• Build and carry out annual channel marketing strategies that align product launches, promotions, media activity, merchandising support, public relations, and sales enablement initiatives.
• Oversee retail media programs with major home improvement partners, ensuring campaigns are effectively planned, launched, and optimized to support business objectives.
• Produce and update marketing collateral, digital content, videos, photography, and customer-facing tools tailored to h...