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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.
Job Description
Channel Marketing Manager (General Trade)
- Define and lead General Trade growth strategy across traditional trade, independents, and wholesalers.
- Segment GT universe (e.g., provision shops, mini markets, wholesalers or by revenue clusters) to drive focused interventions.
- Drive numeric & weighted distribution expansion, especially for Core SKUs/NPDs.
- Ensure must-stock SKU execution, range selling, and distribution hygiene.
- Partner with Sales to close white space gaps and improve outlet productivity.
- Lead development of GT-specific POSM, visibility tools, and activation mechanics.
- Roll out scalable activation programs (bundles, on-pack promos, retailer incentives).
- Translate pricing strategies into GT-relevant price ladders and pack-price architecture.
- Design trade schemes, incentive programs, and promo mechanics to drive offtake.
- Work closely with distributors and sales teams to ensure execu...