Job Description
Role Overview
positionis mainly responsible for drivingretailer marketing initiatives to accelerate sales-to-trade and support strategic channel growth. This role develops tailored strategies, sell-in toolkits, and national initiatives aligned with category priorities, ensuring strong execution and measurable results across priority channels.
Qualifications
- Bachelors degree in Marketing, Business, or a related field
- 5–7 years of experience in general trade (GT) marketing or retail marketing within the FMCG industry.
- Minimum 3 years of leadership experience managing teams or cross-functional projects
- Knowledge of FMCG trade practices, shopper behavior, and emerging GT channels
- Proven track record in driving general trade channel growth, executing marketing initiatives, and achieving commercial targets
- Strong analytical skills with the ability to diagnose channel performance using data and ma...