Job Description
Job Description :
• Collate and analyze Consumer and shopper information, customer / channel performance
• Prepare SWOT analysis for key Channels from competition point of view once a year, and contribute to Channel Planning
• Develop short term channel objectives and support strategies with aim to deliver the category and brand plans (strong co-operation with the Category Sales Channel Manager, and sales team)
• Develop merchandising, space and display objectives
• Monitor competitor activities in the channel / category providing insight to competitive advantage
• Evaluate Promotion and investment efficiency
• Support sales team by preparing fact-based selling stories for new product launch
• Good knowledge of key business functions
• Working Knowledge of core Business Processes e.g. Integrated Commercial Planning, Monthly Business Planning & Innovation & Renovation Stage Gate Process
• Under...