Job Description
Job Overview
We are looking for a Channel Specialist – Direct Marketing to support execution of 1:1 campaigns across email, SMS, and direct mail. This role focuses on content setup, campaign execution, performance tracking, and compliance within a regulated environment.
Key Responsibilities
Campaign Execution & Content Management
- Execute direct marketing campaigns (email, SMS, direct mail) based on channel plans and content calendars
- Partner with creative teams to develop and refine copy, assets, and templates
- Build and manage content components (modules, snippets, dynamic content)
- Maintain version control, tagging, and accessibility standards
Campaign Setup & QA
- Set up and quality-check campaigns and journeys (audience targeting, personalization rules, links, tracking)
- Ensure deliverability and campaign readiness prior to launch
- Monitor live campa...