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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.
Job Description
Strategy
- Develop Brand strategy, brand development and enhancement plans and initiatives for RTA.
- Drive brand guidelines including brand order; monitor brand personality and brand application in right way, ensuring creation of new brand applications as required.
- Contribute to innovation initiatives focused on consumer-centrisk platforms and ROI-driven studies aligned with strategic priorities.
- Drive brand awareness and beneficiary engagement through targeted marketing tactics.
- Promote sustainable development and strengthen the Authority’s national identity through coordinated plans and media outreach.
Operations
- Drive implementation of the requirements of the corporate identity preservation framework (Branding) in its various aspects in coordination with the relevant departments within RTA maintaining RTA’s unified visual identity and brand.
- Develop branding for new sections as required and ens...