Job Description
Job Scope: Engagement & Outreach
- Drive awareness and participation in Culture Pass among cultural partners and the public
- Support targeted engagement plans for arts, heritage, and cultural partners ranging from major institutions to grassroots groups
- Support outreach strategies for specific demographics (youths, families, seniors, digitally less engaged communities) based on their needs and preferences
- Lead offline outreach including roadshows, pop-ups, and partnerships with grassroots networks
- Coordinate with internal departments and external partners forseamless service delivery
- Identify and cultivate strategic partnerships with cultural institutions, brands, and community organisations to amplify Culture Pass reach
- Conceptualise, plan, and execute conversion-focused events including on-ground activations and community activities
- Manage eve...