Job Description
Main Purpose of Job
The Consumer Brand Manager is responsible for
building consumer-facing brand equity
through innovative, compliant marketing campaigns with a strong focus on
digital, insights, and consumer engagement.
This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.
Key Performance Areas
Consumer Marketing Strategy
Develop consumer campaigns across digital, social, and traditional media.
Translate brand strategy into compelling consumer messages.
Lead influencer marketing, PR, and pharmacy activations.
Digital Marketing & Insights
Own digital platforms: content calendars, social media, websites.
Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).
Use analytics, consumer research, and feedback to optimise campaigns.
Consumer Engagement
Map the consumer journey and identify loyalty‑building interventions....
The Consumer Brand Manager is responsible for
building consumer-facing brand equity
through innovative, compliant marketing campaigns with a strong focus on
digital, insights, and consumer engagement.
This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.
Key Performance Areas
Consumer Marketing Strategy
Develop consumer campaigns across digital, social, and traditional media.
Translate brand strategy into compelling consumer messages.
Lead influencer marketing, PR, and pharmacy activations.
Digital Marketing & Insights
Own digital platforms: content calendars, social media, websites.
Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).
Use analytics, consumer research, and feedback to optimise campaigns.
Consumer Engagement
Map the consumer journey and identify loyalty‑building interventions....