Job Description
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work closely with all departments to produce marketing content for digital and print, including third party ads, flyers, brochures, posters, protocols, webpages, videos, blogs, infographics, and social media.
Work with Solution Marketing counterparts to encourage solution-based marketing or cross-company collaboration.
Develop and execute portfolio-level marketing campaigns to support product launches and existing product portfolio positioning. This includes building annual operating plan budgets, content architecture, deploying multichannel marketing tactics, developing messaging, advising on creative assets, and tracking campaign effectiveness using metrics.
Contribute to updating scientific content on the BioLegend website in terms of landing pages, posters, web tools, SEO, SEM, etc.
Ability to tran...