Job Description
Level: Senior Executive
Department: Marketing Malaysia
Reports To: Marketing Country Lead (Malaysia)
Direct Reports: 0–2
Scope: Malaysia Market
I/ Role Purpose:
Build and scale a content ecosystem that helps establish (Brand Name) as a widely recognized Performance Lifestyle brand in Malaysia. Transform Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.
II/ Key Responsibilities:
A. Content & Social Strategy Development (30%)
- Develop the Content Strategy for the Malaysian market.
- Define content pillars for different customer segments.
- Build and maintain the Malaysia Content Bible.
- Research content trends and user behavior across TikTok, Instagram, and Shopee.
B. Co...