Job Description
**Role Purpose**
Global responsibility for delivering revenue through IHG's system by creating, curating and managing high quality relevant content for digital channels. Develop, deploy and manage web programs for both brand-specific and multi-brand audiences across all channels, ensuring a seamless experience to increase B2B Customer engagement and acquisition. Act as a brand guardian by ensuring that all IHG B2B and brands are reflected accurately and appropriately for digital audiences. Work with partners within Sales, B2B Marketing, Product, Vendor/Agency Partners and other key stakeholders to align programs and socialize and execute the content and digital strategies Become an expert on IHG's B2B user groups, behaviors and personas to provide guidance to partner groups.
**Key Accountabilities**
+ Champion relevant global projects with significant content needs, including new product roll-outs, websites, global B2B marketing programs and functional improv...
Global responsibility for delivering revenue through IHG's system by creating, curating and managing high quality relevant content for digital channels. Develop, deploy and manage web programs for both brand-specific and multi-brand audiences across all channels, ensuring a seamless experience to increase B2B Customer engagement and acquisition. Act as a brand guardian by ensuring that all IHG B2B and brands are reflected accurately and appropriately for digital audiences. Work with partners within Sales, B2B Marketing, Product, Vendor/Agency Partners and other key stakeholders to align programs and socialize and execute the content and digital strategies Become an expert on IHG's B2B user groups, behaviors and personas to provide guidance to partner groups.
**Key Accountabilities**
+ Champion relevant global projects with significant content needs, including new product roll-outs, websites, global B2B marketing programs and functional improv...