Job Description
The Role
You will lead content strategy and optimisation projects across client accounts, working autonomously to turn business objectives and user needs into actionable content plans. The role blends content strategy, SEO, and UX thinking to ensure content is findable, usable, and commercially effective.
Content strategy
Develop and deliver content strategies informed by keyword research, audience insights, and user behaviour data.Clearly articulate the strategy to clients and team members, answering questions with confidence.Lead content ideation sessions and conduct campaign research as needed.Use data and user research to form hypotheses, identify user needs, and make evidence-based decisions. Content production
Produce high-quality, user-focused content that is clear, accessible, and aligned with briefs and deadlines.Optimise on-page content and create flawless copy requiring minimal QA.<...