Job Description
The Role
We're looking for a technically sharp and well‑rounded Conversion Tracking Specialist to join our Performance team. You'll own the end‑to‑end implementation and integrity of conversion tracking across a diverse client portfolio, from initial setup through to ongoing troubleshooting, optimisation and stakeholder communication. This is an ideal role for someone who enjoys solving technical challenges, working collaboratively across teams, and ensuring marketing decisions are powered by accurate data.
Key Responsibilities Tag Management Implement, test and maintain tags, triggers and variables in Google Tag Manager across a range of client website architectures and CMS platforms. Conduct regular audits to ensure tracking implementations remain accurate and compliant. Data Layer Inspection & Troubleshooting Inspect and validate data layer variables. Diagnose tag‑firing failures and tracking discrepancies. Resolve connectivity and attribution issues methodically and effici...