Job Description
Job Responsibilities:
- Develop compelling, brand‑aligned copy for multi‑channel marketing campaigns, including digital, social, email, SMS, direct mail, and event materials.
- Write and edit content for thought leadership assets (white papers, blogs, webinars), executive communications, and sales enablement tools.
- Collaborate with creative teams, content managers, and campaign leads to ensure messaging consistency across B2B, B2C, and B2Provider audiences.
- Adapt complex healthcare and product information into clear, engaging language for diverse audiences while maintaining compliance and accessibility standards.
- Support AI‑enabled workflows for drafting and optimization, applying human review for accuracy, tone, and regulatory adherence.
- Maintain Optum Rx brand voice and style guidelines across all content; contribute to updates and refinements.
- Participate in content QA and approval processes, ensuring accuracy, complia...