Job Description
Creative Automation Specialist
We are looking for a tech‑savvy marketer to join our MarTech team in Marketing Services at Flutter UK & Ireland. Your role will put automation at the heart of our workflow processes and drive forward our AI/automation capabilities across key digital marketing channels to improve efficiency, targeting, optimisation and campaign delivery.
What you’ll do
- Manage and optimise creative automation platforms ensuring compatibility with our strategic marketing partnerships (DCO, templating, dynamic content tools).
- Partner with design and media teams to build scalable templates and dynamic creative variations enhancing the marketing workflow process of the future.
- Implement workflows for creative scale that enable rapid creative versioning, localisation and testing, enhancing creative effectiveness.
- Ensure creative assets are structured, tagged and delivered efficiently across channels; operation...