Job Description
Job Responsibilities:
● Lead and develop copy-led creative concepts across integrated campaigns and brands
● Create strong, impactful storytelling across digital, social, ATL, and BTL platforms
● Guide, mentor, and review copy teams to ensure quality, consistency, and brand tone
● Collaborate with design, strategy, and account teams for cohesive creative output
● Translate briefs into clear, compelling, and strategically aligned ideas
● Ensure consistency of brand voice across all communication touchpoints
● Present creative concepts confidently to internal stakeholders and clients
● Stay updated with cultural trends, formats, and evolving brand storytelling practices
Requirements:
● 6–10 years of experience in copywriting/creative roles in an agency
● Mainline advertising experience is mandatory
● Strong portfolio demonstrating concept...