💼 Full-Time Position

Creative Strategist Lead

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ACG
📍 Ho Chi Minh City, Ho Chi Minh City, Vietnam
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Location
Ho Chi Minh City, Vietnam
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Posted
June 20, 2026
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Type
Full-Time
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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

ACG_3460_JOB

Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate for the position of Creative Strategist Lead
Strategic Ownership
  • Take full ownership of the creative strategy for assigned games/apps, shaping the creative vision, defining the core direction, and setting the long-term strategic path.
  • Ensure strong alignment between UA, Product, and Creative teams around common performance objectives.

    • Playtesting, Research & Strategic Planning

  • Lead structured playtesting to uncover product USPs, understand audience psychology, and identify creative opportunities.
  • Build an ongoing system for trend monitoring and competitive analysis across different GEOs.
  • Translate insights into strategic opportunities and develop frameworks such as angle maps, messaging pillars, and component systems to support the production te...