Job Description
The Credit Card Business Analytics Officer is primarily responsible for the design, development, and deployment of Business Dashboards and other reporting requirements which are used by management to monitor, evaluate, and forecast business volume and profitability performance driving the overall business analytics requirements of Mass Retail Segment, to enable data-driven market, financial, portfolio, and customer behavior analysis for strategy formulation in line with bank’s business growth objectives.
Core Responsibilities
- Develops data-driven insight on acquisition and marketing program under the Segment/Group.
- Leverages internal and external data source to analyze industry and customer trend, highlighting opportunity to improve brand equity, customer growth, and perception
- Understands program and campaign initiative, providing data and analysis for parameter validation or potential enhancement
- Designs, ...