Job Description
Job Title: Senior Digital Marketing Manager – Lending, Insurance & Mutual Funds
Location - Hyderabad
Experience - 5-10 Yrs
Responsibilities
- Develop and execute digital marketing strategy for lending, insurance, and mutual fund products.
- Plan and manage performance marketing campaigns across Google, Meta, YouTube, and affiliate channels.
- Drive lead generation, lower CAC, and improve conversion funnels.
- Build and optimize landing pages, ad creatives, and campaign messaging.
- Oversee SEO strategy: on-page, off-page, technical SEO, and keyword research.
- Manage marketing automation, CRM journeys, and remarketing flows.
- Track daily campaign performance, ROI, and product-wise cost metrics.
- Coordinate with Product, Tech, and Design teams for campaign requirements.
- Ensure marketing compl...