Job Description
About the Role
The CRM and Data Manager is responsible for shaping and delivering the CRM strategy, while overseeing the related capabilities, tools and data for OUP’s UK and International Education business. The role ensures that the sales and marketing teams are equipped with the right tools and data to maximise sales opportunities, build excellent customer relationships, and grow customer lifetime value.
Duties of the role will include:
Develop and implement the divisional CRM roadmap strategy in line with business strategy, delivering ongoing CRM improvements to enable sales and marketing teams to support them to achieve business objectives and targets.Collaborate with the Marketing and Sales teams to improve the quality of sales and marketing data in CRM and provide best practice on data usage and maintenance.Work closely with development teams to ensure timely and high-quality delivery of new features, making sure...