Job Description
CRM (Customer Relations Manager) AND LOYALTY MANAGER
Position summary
Industry: Wholesale & Retail Trade
Job category: Marketing Management
Location: Woodmead
Contract: Permanent
Remuneration: Market related
EE position: Yes
Introduction
The CRM & Loyalty Manager is responsible for developing and executing Sorbet’s customer relationship and loyalty strategy across all brands. The role focuses on strengthening guest relationships, increasing retention, driving visit frequency and growing customer lifetime value through data‑driven marketing and personalised communication. This role owns the CRM ecosystem, customer database, loyalty programme, and direct communication channels to ensure Sorbet delivers relevant, timely and engaging experiences to guests across the customer lifecycle.
CRM Strategy & Customer Lifecycle
- Develop and implement the CRM strategy across a...