Job Description
CRM & Data Analytics Executive (Automotive Brands)
This role is essential in driving customer satisfaction, loyalty, and overall experience through structured programmes, data‑driven insights, and close cross‑functional collaboration.
Responsibilities
- Manage and support ownership benefits and loyalty programmes, including coordination with partners and customer registration activities.
- Support NPS and mystery shopping programmes by identifying service gaps and following up on improvement actions with dealers.
- Manage CRM and customer feedback processes (CFM), ensuring timely response, tracking, escalation, and closure of customer cases via Salesforce.
- Serve as a key coordination point for customer feedback across Sales, Service, Parts, Management, Legal, and Brand Principals.
- Maintain customer databases with high data accuracy, ensuring compliance with PDPA regulations and effective CRM utilisation.