💼 Full-Time Position

CRM & Data Strategy Specialist

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Perfetti Van Melle
📍 Milan, Lombardy, Italy
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Location
Milan, Italy
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Posted
June 06, 2026
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Type
Full-Time
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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Selection communication & design is part of Perfetti Van Melle - a global confectionary company and makers of global product brands: Vigorsol, Daygum Vivident, Big Babol, Brooklyn, Golia, Chupa Chups, Fruittella, Mentos, Goleador are in the hearts, homes and pockets of millions of consumers of every generation. We at Selection put a lot of passion, competence and spirit of innovation into making them attractive for the consumers.

We are currently seeking for CRM & Data Strategy Specialist who will report to the B&DA Supervisor and work closely with the Media and Account teams.

Main Activities & Responsibilities

  • End-to-end analysis of CRM and digital activities, translating performance data into actionable insights to optimize communication and conversion funnels;

  • Data management and quality, including the collection, validation, and orchestration of first-party data from internal and external sources, with Salesforce as the...