Job Description
Requirements:
● 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
● Proven hands-on experience running high-volume SMS campaigns and A/B tests.
● Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
● Experience working with telco dashboards, SMS platforms, or CRM tools.
● Familiarity with omnichannel approaches: SMS + Viber + email or push.
● Detail-oriented, proactive, and comfortable with performance reporting.
Key Responsibilities:
● SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign
calendar aligned with casino and sportsbook promotions.
● Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g.
bonus reminders, churn reactivation, inactivity nudges).
● Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIP...
● 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
● Proven hands-on experience running high-volume SMS campaigns and A/B tests.
● Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
● Experience working with telco dashboards, SMS platforms, or CRM tools.
● Familiarity with omnichannel approaches: SMS + Viber + email or push.
● Detail-oriented, proactive, and comfortable with performance reporting.
Key Responsibilities:
● SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign
calendar aligned with casino and sportsbook promotions.
● Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g.
bonus reminders, churn reactivation, inactivity nudges).
● Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIP...