Job Description
CRM Manager (Sao Paulo, Brazil)
We are hiring a CRM Manager to join a fast-growing international iGaming company expanding its operations in Brazil.
This role will be responsible for leading CRM strategy, customer lifecycle management, retention initiatives, and engagement programs, ensuring sustainable growth, improved customer lifetime value, and strong player retention across the Brazilian market.
Key Responsibilities:
- Own and execute the CRM and customer lifecycle strategy for the Brazil market.
- Plan and manage CRM communication calendars and engagement campaigns across multiple channels.
- Develop customer segmentation models and personalized communication strategies.
- Build, optimize, and manage automated lifecycle journeys and trigger-based CRM workflows.
- Monitor retention, engagement, churn, conversion, and campaign performance metrics.
- Lead A/B testing initiatives to optimize messagi...