Job Description
We are looking for a CRM Manager to lead our clients CRM efforts for the UK market. Youll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of English customer behavior, iGaming/online entertainment experience, and CRM best practices.
Responsibilities:
- Develop and manage localized CRM strategies for the UK market (Email, SMS, push notifications, onsite messaging, etc.)
- Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
- Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
- Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
- Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
- En...