CRM MarTech Lead: Personalization & Segmentation

A leading crypto company is seeking a highly skilled CRM MarTech Manager to lead the MarTech function. You will manage Customer Data Platforms and collaborate with various teams to enhance customer experience. The ideal candidate will have over 5 years of experience in a high-growth environment, strong SQL skills, and an understanding of sporting events and options trading. This is a key role in executing segmentation and personalisation strategies, aimed at driving customer retention and engagement.
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