Job Description
Role Overview
We are seeking a results-driven CRM Specialist with proven experience in Optimove within the iGaming industry. The successful candidate will be responsible for executing data-driven CRM strategies to drive player acquisition, retention, reactivation, and lifetime value through targeted, automated campaigns.
Key Responsibilities
CRM Strategy & Execution
- Plan, build, execute, and optimize multi-channel CRM campaigns (Email, SMS, Push, In-App).
- Manage automated player lifecycle journeys (onboarding, retention, churn prevention, VIP, reactivation).
- Develop segmentation strategies based on player behaviour, value, and lifecycle stage.
- Ensure timely campaign deployment aligned with promotional calendars.
Optimove Management
- Build and manage campaigns within Optimove.
- Create dynamic target groups using behavioural and predictive data.
- Implem...