Job Description
Overview
We are looking for a CRM strategist: someone who is both creative and analytical, with a passion for marketing and CRM. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via innovative thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.
Responsibilities
- Lead the design, implementation and evaluation of marketing campaigns across multiple lines of business and priorities including trigger-based conversion, nurture and retention programs
- Create a test-and-learn framework to continuously monitor and optimize CRM programs to ensure alignment with client’s business strategy and priorities
- Prepare regular reporting and identify key ...